Does Dana White Own Howler Head? | Easily Explained

The UFC made an announcement that they would partner with Howler Head as the UFC's first ever "Flavored Whiskey Partner".

President of the UFC, Dana White would immediately begin to promote the whiskey, and many fans wondered if Dana White owns Howler Head, or if he's promoting due to working for the UFC.

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Does Dana White Own Howler Head?

Dana White is a co-founder of Howler Head, as seen from his own Twitter video.

White himself would post on Twitter stating that he's a founder of Howler Head, while promoting the Howler Head brand, and a giveaway to a trip to Vegas for a UFC fight.

However, depending on whether he's a working co-founder or non-working co-founder, he can receive equity and dividends rather than a fixed salary.

Although this information is not public, it is more than likely that he has an equity stake in the Howler Head Whiskey.

UFC Announces Partnership With Howler Head

On April 15th, 2021 the UFC would announce a multi year, global marketing partnership with Howler Head whiskey.

Howler Head would be the UFC's first ever Flavored Whiskey Partner.

Dana White would explain that he was able to really fall in love with the taste of this whiskey during the pandemic, and that this brand aligns perfectly with the UFC's fan base.

You can see his full answer below:

I fell in love with Howler Head during the pandemic and it is by far the best whiskey I’ve ever had. So, you can imagine how excited I am that these guys are coming on board as an official partner.  Howler Head is a bad ass brand. Since its launch, it has become one of the best-selling whiskey brands in the United States and it aligns perfectly with our fan base. There is nothing better than watching fights with Howler Head Kentucky Straight Bourbon Whiskey.”

What Does it Mean to Partner With the UFC?

It includes Howler Head branding at all UFC events including:

  • The UFC telecasts
  • Available to be served at UFC events
  • In-venue and onsite Activations at PPV Events
  • Fan Engagement Campaigns (Sweepstakes), such as UFC Best Seats

UFC Previously Partnered With Another Whiskey Brand

The reason it was labeled this way was due to UFC's previous work with Conor McGregor's Proper 12 Whiskey.

In one of the highest selling Pay Per Views of all time at UFC 229, McGregor's Proper 12 Irish Whiskey could be seen in commercials, but more importantly on the UFC canvas for the fight.

Dana White explained that Proper 12 was an official sponsor for that fight.

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